The Art of the Sign Up Page

Wednesday, January 9. 2008

The Art of the Sign Up Page

For those following “web 2.0”, the initial sign up page has become virtually synonymous with launching web application (especially for betas). As I have been working on the marketing for Plaid, I have been studying the art of the sign up page.

I have reviewed dozens of sign up pages. Though, I am missing one critical piece to my analysis; I have no insider information on the conversion rates of any of these pages; I will share my findings. But right now here is what I have learned. You can see if I eat my own dog food with the new Plaid sign up page or read about How I Designed the Plaid Sign Up Page.